I turn ambiguous 0→1 problems into digital ecosystems that hospitals, banks, and governments run on.

Operator of Abu Dhabi's national-scale digital healthcare ecosystem, including Malaffi and Sahatna.

• Own end-to-end experience strategy across patient, provider, operations, and regulatory journeys spanning a connected healthcare ecosystem.
• Partner with the TAMM Experience Design team to integrate Sahatna into Abu Dhabi's Digital Life Services, aligning UX, accessibility, and governance with the emirate's digital transformation strategy.
• Drive AI-enabled experience innovation — adaptive workflows and personalized journeys for patients, providers, and clinicians.
• Set experience-design principles and validation frameworks; mentor designers across multidisciplinary product teams.

Integrated third-party applications into the bank's mobile app under a strict compliance and design-system regime.

• Led UX and integration of multiple third-party apps into the bank's product, keeping every flow aligned to design system, compliance, and brand.
• Extended the design system to absorb new external features — +40% consistency across native and integrated experiences.
• Built component-based handoff assets with developers and vendors — −35% delivery time.
• Ran usability testing and heuristic evaluation to raise task completion across multi-app journeys.

A localization studio building culturally-resonant digital products for the GCC region.

• Led a cross-functional UI/UX/research/dev team, defining product strategy and UX vision for localization-centered products.
• Redesigned TJT Magazine around a video-first strategy for Gen Z — became the #1 Arabic platform for luxury jewelry & watches in the GCC.
• Shipped World Fair US's ticketing flow and a custom event-management dashboard, lifting conversion and engagement.

An Iraq-based EdTech startup that reached 48% market adoption and Ministry accreditation before being acquired by Iraq's top telecom.

• Designed the Mishwarik school-bus tracking service end-to-end, optimizing for low-bandwidth conditions and simplifying onboarding — adoption climbed from 5% to 48%.
• Ran regional user research to bridge cultural sensitivities in copy, iconography, and hierarchy.
• Applied A/B and Maze-based usability testing across three iterative design cycles during 700% COVID-era growth.

An early e-learning startup building applied training tools.

• Designed the Operative Dentistry Lab App end-to-end, adding AR to simulate drilling, prep, and restoration for dental students.
• Adopted by 12 universities across 3 MENA countries — cut practice-material costs 32%, lifted student grades 16%.