Wellness Gamification | TAMM x DOH

Turning complex business requirements into an experience strategy. I worked closely with Product Managers, Business Analysts, and key stakeholders to translate the business requirements and information architecture into clear experience principles and product journeys.

In parallel, we identified the administrative workflows required to operate and scale the ecosystem.

• Lead Led the UX direction and design execution
• Team Managed and mentored a team of 4 designers
• Align Aligned design decisions with product and business requirements
• Scale Defined how the experience should scale across different challenge scenarios

Understanding successful gamification patterns. We conducted competitive and UX benchmarking across wellness, fitness, loyalty, and gamification products to understand how established platforms motivate sustained participation.

The research helped us identify patterns that could be adapted to a healthcare context while keeping the experience simple, trustworthy, and motivating.

Mapping the ecosystem before designing screens. Using the information architecture and business rules provided by Product and Business Analysis, we translated complex requirements into end-to-end user flows and experience diagrams.

This stage helped us identify dependencies, decision points, edge cases, and system states before moving into detailed interface design.

Turning complex rules into simple interactions. Once the journeys were validated, we translated them into high-fidelity wireframes covering the core experience.

The focus was not simply on displaying information, but on helping users understand: What should I do? → How am I progressing? → What have I achieved? → What happens next?

Building within the TAMM ecosystem. After validating the experience structure, we translated the approved UX into high-fidelity interfaces using the TAMM Design System — working within an established government design ecosystem while introducing new gamification patterns and components.

Designing the system behind the user experience. The solution could not depend on designing a new experience every time a wellness challenge was launched, so I extended the work beyond the consumer experience into an Admin Challenge Management experience.

This transformed the design challenge from a single campaign experience into a scalable wellness gamification platform.

Leading the experience across a team of 4 designers. My responsibility extended beyond individual design execution — I led a team of 4 designers across the experience, establishing the design direction, distributing work across different journeys, reviewing outputs, resolving experience inconsistencies, and ensuring the final product worked as one coherent ecosystem.

I also acted as a bridge between Design, Product, Business Analysis, and technical stakeholders, helping translate complex requirements into experiences that were understandable for users and feasible for implementation.